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CHB

CHB Wealth Market Advisory

Turning investment ideas into
advisor portfolio adoption.

From market outlook to portfolio conviction.

I help asset managers and wealth platforms translate investment views into portfolio implications, advisor-ready narratives, and the allocation decisions that drive growth.

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The Challenge

Brilliant market insight.
Advisors who don't act on it.

01
The Content Gap

CIOs produce sophisticated outlooks. That rigor rarely survives translation into something advisors can actually use with clients.

02
The Volume Problem

Most firms produce more content than anyone can absorb, including their own wholesalers. Volume without prioritization is noise.

03
The Adoption Gap

Without a clear portfolio "so what," advisors don't act. AUM doesn't move.

What we do

For asset managers · ETF issuers · TAMPs · wealth platforms
Asset Manager & Wealth Platform Advisory
Translation
Turn Your CIO's Views into Fund Flows

Build the content strategy, editorial process, and frameworks that turn your CIO's views into advisor-ready insights, expressed in language advisors use in client meetings.

Infrastructure
Align Investment, Sales, and Marketing Around a Commercial Narrative

The systems and processes that keep investment teams, sales, and marketing focused on the same story, and ensure that story reaches advisors consistently.

Positioning
Position Your Products to Win the Allocation

Sharpen how your products are framed for advisor use cases: portfolio fit, competitive differentiation, and why now. Includes objective due diligence across ETFs, mutual funds, and alternatives.

For RIAs · independent advisors · advisory firms
Advisor Market Intelligence & Portfolio Communication
Portfolio Strategy
Build the Portfolio Architecture Your Practice Needs

Model architecture, asset allocation frameworks, and transition planning. Built on direct experience with the country's largest advisory practices.

Content
Show Up to Every Client Meeting with a Point of View

Institutional-quality market updates and portfolio narratives in your voice. Volatility letters, quarterly reviews, and positioning commentary — so you always have something worth saying.

Education
Build Internal Capability Around Market Positioning, Portfolio Construction, and Client Communication

Training for advisory teams on market positioning, portfolio construction, and client communication. Internal capability that compounds.

"Most investment content explains the market. Very little connects directly to what advisors should do about it."

Carolyn H. Barnette

CFA · CFP · CAIA

Former Head of Market & Portfolio Insights for U.S. Wealth · BlackRock

About

Carolyn
BarnetteCFA®, CFP®, CAIA®

Founder & Principal

12+
Years at BlackRock
15+
Years in product & portfolio insights
3k
Monthly readers of market strategy

The gap between strong investment views and advisor adoption is not a product problem. It's a translation problem. The firms that win in the wealth channel are the ones that connect their market outlook to portfolio implications in language advisors actually use.

I built this capability from the ground up at BlackRock. As Head of Market & Portfolio Insights for U.S. Wealth, the question I answered every day was not "what are markets doing?" but "what should advisors be doing in their portfolios, and how do we say it in a way they'll use with clients?" I also spent years working directly with the country's largest advisory practices on portfolio construction. I know this space from both sides.

When you engage CHB, you get me, directly.

Get in touch

Let's talk about your
commercialization challenge

Most engagements start with a 30-minute discovery conversation. No pitch, no agenda. Just an honest look at where the gap is and whether CHB is the right fit to close it.

Location San Francisco, CA — serving clients nationally
Thank you. I'll be in touch shortly. Most inquiries receive a response within one business day.

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